Growth Mindset

Don't Hold Your Breath: Embracing Discomfort for Growth


Have you ever felt like you're in deep water, holding your breath, desperately wanting air? That's the anxiety of being thrust into a new challenge, unsure of the next step. It's a feeling I know all too well as an entrepreneur. For 30 years, I've navigated the exhilarating and terrifying world of starting and growing businesses.



The Deep End of Business


Just like being thrown into a pool, starting a new venture can be exhilarating and terrifying. We're bombarded with the pressure to "perform," to keep swimming without stopping to breathe. But that's a recipe for panic. New clients, product launches, market shifts – these are all moments that can leave us gasping for air, wondering if we'll make it.


Here's the truth: new levels bring new challenges. It's tempting to cling to the comfort of the shallow end, the "business as usual" approach. We settle into a routine, a predictable rhythm. But that's not why we're here. We all have something unique to offer, a hidden "unusual superpower" waiting to be unleashed.  Maybe it's a creative problem-solving approach, an uncanny ability to connect with customers, or a relentless work ethic.  Whatever it is, it's what sets us apart and propels us forward.


The Trailblazer's Journey


Think of successful entrepreneurs as trailblazers. To the outsider, their journey might seem reckless, even crazy. They're taking on established industries, challenging the status quo, and forging their own path. But they see the bigger picture. They're carving a path, clearing obstacles for those who come after them. They know the struggle, the initial lack of a clear direction, the feeling of being lost in the deep end.


Embrace the Discomfort


So, the next time you feel that anxiety, that urge to hold your breath, remember: it's a sign of growth. Don't panic. Take a deep breath, find your center. This discomfort is temporary, a hurdle to overcome on your way to something bigger. Embrace the challenge, find your rhythm, and keep swimming.




Imagine a world where every ocean had already been charted, every island discovered. There would be no room for exploration, no new territories to conquer.  The same is true in business. Innovation requires venturing into uncharted waters. It requires facing the unknown, the unseen dangers that lurk beneath the surface. But it's also where the greatest rewards lie.


Call to Action


So, the next time you feel yourself holding your breath, take a deep dive. Embrace the discomfort. Remember, you are a trailblazer, and your journey will inspire others. Create something new, innovate relentlessly, and then demonstrate the power of your unique path. The deep end might be scary, but it's where you'll truly discover what you're made of.


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